Self-promoting

As an artist myself searching for gallery representation, the constant question of “Why do the majority of art galleries refuse to make any effort to look at my artwork?” Finding an answer proved difficult until the opportunity to meet a few gallery owners and directors that these reasons were finally understood. After reviewing, analyzing and thus understanding numerous conversations throughout the industry, a final conclusion came to be that gallery owners and directors all preferred to work with art dealers or agents who could present an artist directly to
their respective galleries.

This of course made it almost impossible for an artist to break through the doors within the industry on an artists’ own behalf. Even if an artist was still given the chance to send a portfolio for review, promises from a gallery such as “we’ll contact you in the near future” often never came to fruition.
Your work was thus stored in a file cabinet from that point on and was either never reviewed or even looked at ever again. Quite the opposite was true for an artist who had been represented by an art dealer or agent or was discovered in the pages of an art magazines. Everyone can agree that there is no fairness in these situations. Although it is understandable that a well established gallery must strive to discover something new, innovative and unique; it doesn’t help those artists whose work that has been placed in a various file cabinets for months or even years with little to no chance of being considered in the future. If you are a working artist, who thus constantly creates new works that are ready to sell at that time, you become a part of the vicious cycle of testing your luck with galleries again and again with the same disappointing results.

So, I asked myself again, “What is the solution to the dilemma that thousands of artists face daily?” This question made me realize that I can help artists without a voice, who don’t have an agent, dealer, or even a publicist to present their work to art galleries, art museums or publishers.
I’ve worked as an Art Director in my career over the years with several publishing and marketing companies. Through the utilization of my expansive knowledge base and overall experiences gained in the publishing industry, the idea of this publication was formed to produce a powerful
marketing tool in the form of Art & Beyond with the sole purpose to help artists expose themselves to art galleries, art museums and publishers.